Microsoft’s branding in general and the “Dynamics” brand, in particular, has created a lot of confusion in the market. Frequently, I hear that a company is running “Dynamics” but that’s just a brand akin to hearing that a person drives a Toyota or Ford without providing the specific model let alone the myriad of factory or aftermarket options installed.
Over the years, Microsoft acquired four Enterprise Resource Planning (ERP) systems and one Customer Relationship Management (CRM) system.
Microsoft acquired iCommunicate in 2001 and re-named the software Microsoft CRM. Around that same time, Microsoft acquired Great Plains Software and, shortly thereafter, renamed Great Plains as Dynamics GP and renamed CRM as Dynamics CRM. The Great Plains acquisition also brought the Solomon accounting software package to Microsoft which it renamed Dynamics SL.
As these three evolved, they took on the year as the version. For example, Dynamics GP is currently marketed as Dynamics GP 2018.Read More