A common saying in the business world is “cash is king.”
This expression implies that the most valuable asset a company has is its cash balance. If you live by this motto, you will feel pressure to rush your technology out to potential investors to get your hands on this ever-important cash.
Taking on a partner at the first promise of cash may be foolish as this partner may not be the right fit for your startup. It’s your technology and management team that will attract the quality cash and the quality partner.Read More